YouTube Summaries | How to Start an AI Automation Agency with $0 in 2023

January 14th, 2024

Introduction

The video introduces the concept of AI automation as a new business model, emphasizing the opportunities available. We’ll summarize what was said in the video for reference in the future, as well as to cement the learnings taken from the video.

AI Services

  • Automations:

    • Definition: Automation services involve using tools like make.com to streamline and optimize various business processes.
    • Examples:
      • Automating email responses, Legion, and follow-up processes.
      • Compiling information and generating content through automated systems.
    • Tool Recommendation: make.com is highlighted as a valuable tool for creating custom automations.

  • Chat Bots:

    • Definition: AI-driven conversational agents designed to engage with users, providing information or assistance.
    • Examples:
      • Customer support chatbots trained on website information.
      • Internal team chatbots for training and communication within companies.
    • Preferred Tools: Suggestions include bot press with stack AI and flow-wise for creating effective chatbots.

  • AI Tool Stacks:

    • Definition: Analyzing businesses to recommend and implement specific AI tools for optimization.
    • Examples:
      • Recommending tools like fireflies.ai for recording client meetings in an accounting firm.
      • Using tango.us for step-by-step guides in a tax-related context.
      • Leveraging ChatGPT for automated email content creation.
    • Value Proposition: AI tool stacks enhance business efficiency by recommending and implementing tools tailored to the unique needs of each business.

  • Customization for Niche Businesses:

    • Approach:
      • Understanding the unique requirements of different niches and tailoring AI services accordingly.
      • Recognizing that integrating AI into an e-commerce business differs from integrating it into an accounting firm.
    • Creativity Requirement:
      • Emphasizing the importance of creativity in devising custom AI solutions for diverse business sectors.

  • Free Training Offer:

    • Engagement Strategy:
      • Offering free training sessions on setting up AI automations and chatbots.
      • Encouraging potential clients to join the training to understand the potential of AI in their business.
    • Training Date and Details:
      • Mentioning specific details like the date of the training and a link for interested individuals to register.

How to Find Clients

  • Collaboration with Other Agencies:

    • Establish symbiotic relationships with existing agencies, such as marketing or design agencies.
    • Agencies can act as intermediaries, connecting the AI automation agency with potential clients and earning a finders fee.

  • Showcasing Expertise on Social Media:

    • Create informative content, especially on platforms like YouTube, showcasing expertise in AI automation.
    • Positioning oneself as an authority on AI automation through educational content increases visibility and attracts potential clients seeking AI solutions.

  • Cold Commenting Strategy:

    • Change profile names on social media platforms to reflect expertise in AI automation, like “AI Guy” or “AI Automation King.”
    • Engage in genuine commenting on potential clients’ posts, providing relevant feedback, advice, or compliments without directly selling services. This sparks interest and encourages potential clients to explore the AI expert’s profile.

  • Professional Landing Page:

    • Maintain a well-designed landing page outlining the AI automation agency’s results, services, and expertise.
    • The landing page serves as a professional representation of the agency’s capabilities and provides a clear call-to-action for potential clients to book consultations.

  • Utilize Email in Social Media Bio:

    • Include a link to a booking or consultation page in the bio of social media profiles.
    • Encourage potential clients to reach out through email, providing a direct and accessible means of communication.

  • Strategic Content Creation:

    • Tailor content creation to address common pain points or questions potential clients might have about AI automation.
    • Craft content that resonates with the target audience, positioning the AI automation agency as the go-to resource for their needs.

Pricing

  • Value-Based Pricing:

    • Principle:
      • Emphasizing the importance of charging based on the value provided to the specific business, not just the time invested.
      • Aligning pricing with the potential savings or benefits brought about by AI implementations.
    • Illustration:
      • If AI automation saves a company $10,000, charging $1,000 aligns with the rule of ten.

  • Experimental and Adaptive Approach:

    • Initial Pricing:
      • Recommending starting with lower prices initially to gain experience and build a portfolio.
      • Offering competitive rates to attract early clients and establish a track record of successful projects.
    • Incremental Increases:
      • Suggesting gradual increases in pricing with each new client as expertise and reputation grow.
      • Leveraging positive client experiences as testimonials to justify higher pricing to subsequent clients.

  • Monthly Retainer Model:

    • Structure:
      • Proposing a monthly retainer model, such as $3,000 per month for six months, for a comprehensive package of AI services.
      • Ensuring ongoing commitment and continuous improvement of AI implementations.
    • Full Package Delivery:
      • Highlighting the continuous development of chatbots, private models, and other AI tools throughout the retainer period.

  • Variable Pricing Across Industries:

    • Consideration:
      • Recognizing that pricing can vary based on the nature of the business being serviced.
      • Acknowledging that working with real estate agents might warrant higher charges compared to local bakeries.
    • Tailoring Rates:
      • Tailoring pricing structures to align with the scale and significance of the AI services provided to different industries.

  • Illustration of Pricing Ranges:

    • Consulting:
      • Hourly rates range from $100 to $300 based on the engineer’s experience level.
    • Chat Bots:
      • Setup fees vary from $1,000 to $3,000 for different levels of complexity.
    • Advanced AI Automations:
      • Offering a range of $5,000 to $15,000, depending on the complexity and impact on the client’s business.

  • Rule of Ten:

    • Application:
      • Applying the rule of ten, where if the AI automation saves or makes a company $10,000, charging $1,000 is justified.
      • Utilizing this rule as a guiding principle for determining fair and value-driven pricing.